Copywriting work
Spooky season = Shelter dog season
Adopt a Pet - Adopt a Shelter Dog Month Campaign
During Adopt a Shelter Dog Month, this brand awareness campaign used Halloween themes and playful copy to bring a lighthearted touch to the serious issue of shelter dogs needing homes. The campaign was promoted across all Kinship brands and included partnerships with Casper and other brands in the Mars Petcare ecosystem.
The Wildest is a Kinship brand and a free online publication and resource for pet parents with over 1M subscribers. The Kin is its sister app designed to offer pet parents 24/7 support.
Both brand voices capture the wild, weird, wonderful, and sometimes (kinda) gross, side of life with a pet—never shying away from humor, cultural nods, and all the ups and downs that come with welcoming a little creature into your home.
Brand work for The Wildest and The Kin
Whistle is a Mars Petcare company and a pet smart device that tracks dogs’ health, location, and daily activity. I was the primary copywriter for Whistle from December 2021 to January 2024.
All of Whistle’s website is written by yours truly. I’d recommend checking out the homepage and this page.
Whistle brand work
As a contract digital copywriter for Biossance I wrote copy for digital campaigns related to new product launches, promotions, and holidays. The scope of work typically included writing for email, site, social (organic + paid), MMS, PR sheets, the company blog, PDP pages, etc. See a snippet of my Biossance work below.
Allure Best of Beauty Campaign
Biossance brand work
